Monday, December 04, 2006

Buzzing about coffee

I'm a Bzz agent. I am sent samples of things and asked to transmit what I and other people think of the product. Here's one : Welcome, BzzAgent !
Storyville Coffee is on a mission to bring you the perfect cup of coffee. Yes, we know, you've been burned before (and sadly, so has your coffee) - but this time it's for real. The proof is in the cup.So, let's talk about the past. Why is it that the "the world's best cup of coffee" always seems to be an anticlimactic experience? It could be because the beans are old and stale, or maybe they were ground days ago. Like any fine produce, coffee needs to be fresh. Not just fresh-brewed, but fresh-roasted. Once a coffee bean is roasted it has a shelf life measured in days — not weeks or years.
We learned this from gurus of Storyville Coffee, who will settle for nothing less than coffee perfection. They travel the world to source the ultimate coffee blend - a rare concoction of beans from Brazil, Ethiopia and India, including the sought-after Indian Monsooned Malabar beans. These dedicated masters of the craft carefully roast the beans in their own state-of-the-art facility, built to exacting standards like a boutique winery. But all of this painstaking preparation wouldn't be worth it if the coffee had to literally waste away on a store shelf.
So, Storyville Coffee ships their fresh-roasted, whole-beans straight to you. Whether you buy one pound or sign up for weekly delivery, fresh coffee is shipped on the day it's roasted, in custom packaging that allows the beans to breathe and retain their flavor. Storyville Coffee is stamped with its roast date to ensure that you enjoy your coffee at its peak of freshness, which is between 3 and 12 days after roasting.
Who would go to such great lengths for coffee, you ask? Storyville is the brainchild of two irrationally passionate guys who are music lovers, coffee fanatics and entrepreneurs. The important thing to note is that these visionaries don't pursue anything with less than their all. You'll realize this as soon as you taste the coffee.

Now, coffee to me is pretty personal and I'm not much for sharing. This product came as whole beans. I have the most wonderful coffee machine - it grinds and brew whole bean coffee. Storyville recommends a French Press coffeepot. Needless to say I don't have one of them. So I made a pot of this wonderful coffee. My review? It's good coffee, but not a lot different than grocery store coffee when made in the same way I usually make it. Grocery store coffee would probably taste better if made in a French Press - Folgers' might even. I'm telling you it's a good idea, but a bit too pricey and elitist to go over very much.
That's my buzz. Not very positive, but if you have a good amount of cash and want good coffee delivered by the week, you might want to give it a try- if you have a French Press...

1 comment:

  1. I'm not affiliated with Storyville. I was given a gift of their coffee, mugs and French press. Follow the instructions that come with the French press carefully (the most important aspects being: use water that is almost boiling, use the proper amount of beans, use a coarse grind and let it brew for 4 minutes) and I would be surprised if you were not amazed.

    I have made coffee almost exclusively with a French press for years. I roast my own coffee, and I have been chasing after trying to duplicate Storyville's blend since having their coffee. It *really* is very, very good.


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